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  The U.S. Mobile Web Market: Taking Advantage of the iPhone Phenomenon

JBB Research expects Mobile Web revenue to reach $23.6 billion by 2013 with 50% of U.S. wireless subscribers using the Mobile Web.

2010 is the year of mobile app stores, unlimited data plans and smartphones with full browsing technologies, providing a perfect storm of adoption, carrier revenue realization.


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from our partners at JBB Research
see also The Chinese Mobile Entertainment Market: 2010 - 2013
    SUMMARY ATA research   Contents

The first industry-wide look at mobile web strategies from the handset, carrier, mobile OS, and mobile browser standpoints.  JBB Research predicts a robust growth in mobile web usage in the U.S. given the increasing openness in mobile networks, the growing popularity of smartphones (e.g. iPhone 3G S, Palm Pre, BlackBerry Storm, etc.), unlimited data plans, and mobile app stores.

The FCC’s net neutrality plan could become a game changing factor with the emergence of a truly “open” mobile internet, which will spur innovation in the U.S. mobile web space. With over 20% of Americans surfing the web via their cell phone today, the mobile web market has now reached a tipping point.

By 2013, JBB Research expects the mobile web to become one of the most popular types of mobile data services in the U.S. after SMS, with almost 50% of all U.S. wireless subscribers or roughly 150 million Americans using such service, against 18% at the end of 2008.

Key findings:

    ·         The introduction  of  more  advanced  and affordable 3G smartphones embedded with wide screens, touch screen UIs, faster networks (e.g. LTE, WiMAX), one-touch access to mobile web services, and full browsing technologies (e.g. Gecko, WebKit, Opera, etc), supporting AJAX JavaScript-x and Flash, will  be among the key drivers for mobile web consumption.

    ·         By 2013, a new generation of Google Chrome-type mobile browsers able to push more capable web-based mobile applications is likely to emerge, which should enhance the mobile web experience and further drive mobile web usage.

    ·         By 2013, mobile users will be able to enjoy a full mobile web experience across various platforms (Cell phone, PC, Laptop, digital camera, PND, etc), network types (e.g. 3G, LTE, WiMAX, WiFi, etc.), and business models (e.g. subscript-xion-based, ad-based revenue model, a-la-carte), and with the best QoS anytime anywhere.

    ·         By the end of 2013, the total U.S. mobile web revenue will reach a total of $23.6 billion, up from $5.5 billion in 2008, representing a CAGR of 34.0%.  

We are seeing all the key ingredients for an explosion of mobile web usage in the U.S. in the coming years” said Julien Blin, Principal Analyst and CEO of JBB Research. “U.S. wireless consumers can now enjoy more advanced mobile browsers (e.g. open-source mobile browsers like WebKit, or Gecko), more capable and affordable 3G Smartphones (e.g. iPhone 3G S, Palm Pre, and soon the Motorola Droid), more appealing mobile web-based content and services (due to the explosion of mobile app stores), and  faster networks (e.g. WiMAX, and soon LTE).”


50 page report

Key players Business models Future drivers
Issues/ inhibitors

Companies included: Apple, Android/Google, RIM, LG, Samsung, Nokia, HTC, Sony Ericsson, Palm, Motorola, Qualcomm, Microsoft/Yahoo, AT&T, Verizon Wireless/Alltel, T-Mobile USA, Sprint Nextel/Virgin Mobile USA, U.S. Cellular, Leap Wireless, MetroPCS, Bolt, Opera, Novarra, Mozilla/Firefox, ACCESS, Skyfire, Adamind/Mobixell, Vantrix, Vidiator, Volantis, Synaptics, Balda, Cypress, Twitter, Facebook, MySpace, uLocate, Sidebar



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