This report provides detailed insight in the Chinese mobile market - now the largest wireless market in the world with over 700 million subscribers.With just over 50% of Chinese using a cell phone on a regular basis, there is a lot of room for improvement in the Chinese wireless and mobile entertainment markets.

The level of competition within the Chinese mobile entertainment market is expected to increase dramatically, as Chinese carriers continue to migrate toward 3G and 4G networks (e.g. TD-LTE, WiMAX), introduce new advanced 3G smartphones (e.g. Android-powered handsets), and more affordable data plans. This will fuel the adoption of mobile entertainment content/services. With 40% of Chinese using mobile entertainment services/content on a daily basis at the end of 2009, the Chinese mobile entertainment services/content market has now reached a tipping point.

This report provides vital background and real world data for any one considering involvement in the Chinese mobile space

Key findings:

• By the end of 2013, the total number of Chinese mobile entertainment subscribers is expected to double, growing from 243.6 million unique mobile entertainment users in 2008, to 544.0 million unique mobile entertainment users by 2013, representing a CAGR of 17.4%.

• The emergence of $50 Android-powered handsets in the low-end smartphone market in China in the coming years will intensify the level of competition in the Chinese smartphone market. But most importantly, will also fuel the adoption of mobile entertainment content/adoption in China.

• China Unicom’s deal with Apple being non-exclusive, we expect China Mobile to soon carry the iPhone. China Mobile is likely to leverage the growing popularity of the iPhone, which should help the company further drive its net ads, mobile entertainment revenue, and help partially offset the decline of its overall ARPU.

• We expect Apple to follow the footsteps of Nokia by focusing more on developing Chinese-language mobile apps, which should help drive the popularity of Apple’s mobile app store and help Chinese carriers carrying the iPhone drive their mobile entertainment content/services adoption.

• As competition around mobile applications stores starts to head up, we expect Chinese carriers to heavily promote their own mobile application stores to increase customer retention and capture a larger share of this growing business. China Mobile is set to take the lead in the Chinese mobile app store market based on its appealing model and its ability to harmonize other mobile app stores.

• By the end of 2013, the total Chinese mobile entertainment revenue will reach a total of roughly $18.0 billion, up from nearly $6.5 billion in 2008, representing a CAGR of 23%.

 

This 50+ page report analyzes the Chinese mobile entertainment ecosystem, the key players, business models, future drivers, and key issues/inhibitors in the Chinese mobile entertainment content/services space. It also assesses and ranks the mobile entertainment strategy of the carriers, handset vendors, and provides specific recommendations to some of the leading companies featured in this report.

The leading WASPs (Wireless Application Service Providers) in China are profiled in this report. Key stats per content/services types are also provided, such as the penetration rates for each type of mobile entertainment content/services (e.g. ringtones, mobile games, ringback tones, mobile web, mobile TV/Video services, etc.)