For those new to the analyst industry the first steps toward value are often unclear. Understanding the analyst landscape in any particular sector is a difficult process even for those working in the industry on a daily basis. There are a number of variables to conisder such as: mind share, market value, revenues, sector expertise, share of voice, industry segments.

Clear goals are necessary to understand exactly what you expect to achieve.

Draw up a list of what you want and who you think can deliver it.

Look at a list of major analyst firms and identify those relevant to you.

Do your own research to understand who is writing on topics that make sense from your strategy perspective.

The first step is to find out what companies are out there.

Download our free directory of analyst firms

For those interested in finding out more ATA Research has published a series of report. Visit our Research Store for more details