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Online Influence In The Credit Crunch
A guide to leveraging technology influencers

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Table of Contents

  • Online Influence

  • The changing role of blogs

  • The Individual vs Brand

  • Analyst Firms Online

  • Analysis of search Trends

  • Buzz Words

  • Recommendations

  • Additional Material

  • Contact Details

  • Methodology


    List of Figures

    1. Analyst firms by number of views
    2. Individual Analyst vs Company Brand
    3. News Items Per Day By Analyst
    4. Blog Items Per Day By Analyst
    5. News Items/ Day By Analyst Firm
    6. Blog Items/ Day By Analyst Firm
    7. Analysis Of Search Trends
  • 12 Pages, $150
  • Demonstrate value with clear data
  • Get influencers speaking about your products
  • Vital reading for all those in the tech industry

  • EXECUTIVE SUMMARY ATA research

    The credit crunch has serious implications for the technology industry and with increased volatility comes increased risk. Businesses must ensure they make the right decisions now if they want to weather the storm.

    With the line between traditional analysts and tech pundits blurring daily, understanding who is actually influencing your business is vital. Navigating the industry can be difficult and often those without experience fail. With the relevant data it is possible to improve performance by engaging with the analyst community. This report looks at analyst influence, how this can affect buyers and how to use this information in the current economic climate.

    This report will be of relevance to anyone involved in the technology industry seeking to influence buyers or understand the individuals and firms that shape the industry. Number of citations in online news and blog coverage, user popularity and search term analysis give a detailed picture of the major analysts and their impact on the technology industry.


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