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Tech Marketing for SMB - Best Practices
Connecting with influencers

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Table of Contents

  • Online Influence

  • Understanding Buzz

  • The Individual vs Brand

  • Analyst Firms Online

  • Analysis of Search Trends

  • Buzz Words

  • Recommendations

  • Additional Material

  • Contact Details

  • Methodology

    List of Figures

    1. Analyst firms by number of views
    2. Individual Analyst vs Company Brand
    3. News Items Per Day By Analyst
    4. Blog Items Per Day By Analyst
    5. News Items/ Day By Analyst Firm
    6. Blog Items/ Day By Analyst Firm
    7. Analysis Of Search Trends
  • 13 Pages, $249
  • Demonstrate value with clear data
  • Get influencers speaking about your products
  • Vital reading for all those in the tech industry


    Small and medium businesses are being squeezed in the current economic climate. Successfully marketing services in these turbulent markets has become increasingly difficult but intelligent use of resources can still produce effective results.

    This reports analyzes the main aspects of influencer marketing in the technology industry and provides data and recommendations on how SMBs can best take advantage of the industry.

    This report will be of relevance to SMBs seeking to influence buyers or understand the market. Number of citations in online news and blog coverage, user popularity and search term analysis give a detailed picture of the major analysts andtheir impact on the technology industry.

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